Visual Identity Concept for basketball superstar Paul George, small forward for the Indiana Pacers. With his rising stardown on the Indiana Pacers  and likelihood a signature shoe follows, a visual identity for Paul George' Nike product line was needed in my mind. The culmination of a simple but direct creative process with many ideas scrapped and designed, ultimately the one you see below fit everything I felt was needed in a signature logo. Something simple and bold. To create something iconic and memorable, below is shown a mockup of what his logo could be on a shoe as well as the logo itself.

 

Enjoy!